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When Earvin "Magic" Johnson shocked the world by announcing he was HIV-positive in 1991, his many corporate sponsors pledged to stand by him — publicly at least. Behind closed doors, however, several companies began quietly distancing themselves from the basketball legend. Some — like Target and Kentucky Fried Chicken — simply failed to renew his contract when it expired and said their decisions had nothing to do with his illness. Converse and Pepsi pledged to stay with him, although Magic walked away from Converse shortly after.